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A Consumer Guide to Buying a Franchise

Get Substantiation for Any Earnings Representations
Some franchisors may tell you how much you can earn if you invest in their franchise system or how current franchisees in their system are performing. Be careful. The FTC requires that franchisors who make such claims provide you with written substantiation. This is explained in more detail in the section "Investigating Franchise Offers." Make sure you ask for and obtain written substantiation for any income projections, or income or profit claims. If the franchisor does not have the required substantiation, or refuses to provide it to you, consider its claims to be suspect.
Take Notes
It may be difficult to remember each franchise exhibit. Bring a pad and pen to take notes. Get promotional literature that you can review. Take the exhibitors' business cards so you can contact them later with any additional questions.
Avoid High Pressure Sales Tactics
You may be told that the franchisor's offering is limited, that there is only one territory left, or that this is a one-time reduced franchise sales price. Do not feel pressured to make any commitment. Legitimate franchisors expect you to comparison shop and to investigate their offering. A good deal today should be available tomorrow.
Study the Franchisor's Offering
Do not sign any contract or make any payment until you have the opportunity to investigate the franchisor's offering thoroughly. As will be explained further in the next section, the FTC's Franchise Rule requires the franchisor to provide you with a disclosure document containing important information about the franchise system. Study the disclosure document. Take time to speak with current and former franchisees about their experiences. Because investing in a franchise can entail a significant investment, you should have an attorney review the disclosure document and franchise contract and have an accountant review the company's financial disclosures.

_________________________________

Table of Contents

Introduction 

The Benefits and Responsibilities 
of Franchise Ownership

Costs

Controls

Terminations and Renewal

Before Selecting a 
Franchise System

Your Investment

Your Abilities

Your Goals

Selecting a Franchise

Demand

Competition

Your Ability to 
Operate the Business

Name Recognition

Training and Support Services
Frachisor Experience

Franchise Expositions

Comparison Shop

Avoid High Pressure Tactics

Investigating Franchise 
Offerings

Terminations Training 
Advertising

Current and Former 
Franchisees

Financial History

Additional Sources

 

Source:  Federal Trade Commission

 

 

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