"Black Monday" and the Long Bull Market
On Monday, October 19, 1987, the value of stocks plummeted on
markets around the world. The Dow Jones Industrial Average fell 22 percent to
close at 1738.42, the largest one-day decline since 1914, eclipsing even the
famous October 1929 market crash.
The Brady Commission (a presidential commission set up to
investigate the fall) the SEC, and others blamed various factors for the 1987
debacle -- including a negative turn in investor psychology, investors'
concerns about the federal government budget deficit and foreign trade
deficit, a failure of specialists on the New York Stock Exchange to discharge
their duty as buyers of last resort, and "program trading" in which computers
are programmed to launch buying or selling of large volumes of stock when
certain market triggers occur. The stock exchange subsequently initiated
safeguards. It said it would restrict program trading whenever the Dow Jones
Industrial Average rose or fell 50 points in a single day, and it created a
"circuit-breaker" mechanism to halt all trading temporarily any time the DJIA
dropped 250 points. Those emergency mechanisms were later substantially
adjusted to reflect the large rise in the DJIA level. In late 1998, one change
required program-trading curbs whenever the DJIA rose or fell 2 percent in one
day from a certain average recent close; in late 1999, this formula meant that
program trading would be halted by a market change of about 210 points. The
new rules set also a higher threshold for halting all trading; during the
fourth quarter of 1999, that would occur if there was at least a 1,050-point
DJIA drop.
Those reforms may have helped restore confidence, but a strong
performance by the economy may have been even more important. Unlike its
performance in 1929, the Federal Reserve made it clear it would ease credit
conditions to ensure that investors could meet their margin calls and could
continue operating. Partly as a result, the crash of 1987 was quickly erased
as the market surged to new highs. In the early 1990s, the Dow Jones
Industrial Average topped 3,000, and in 1999 it topped the 11,000 mark. What's
more, the volume of trading rose enormously. While trading of 5 million shares
was considered a hectic day on the New York Stock Exchange in the 1960s, more
than a thousand-million shares were exchanged on some days in 1997 and 1998.
On the Nasdaq, such share days were routine by 1998.
Much of the increased activity was generated by so-called day
traders who would typically buy and sell the same stock several times in one
day, hoping to make quick profits on short-term swings. These traders were
among the growing legions of persons using the Internet to do their trading.
In early 1999, 13 percent of all stock trades by individuals and 25 percent of
individual transactions in securities of all kinds were occurring over the
Internet.
With the greater volume came greater volatility. Swings of
more than 100 points a day occurred with increasing frequency, and the
circuit-breaker mechanism was triggered on October 27, 1997, when the Dow
Jones Industrial Average fell 554.26 points. Another big fall -- 512.61 points
-- occurred on August 31, 1998. But by then, the market had climbed so high
that the declines amounted to only about 7 percent of the overall value of
stocks, and investors stayed in the market, which quickly rebounded.